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Chart of the Week
Okay, this one’s a little obtuse… Check the article too, whew! Wired: World’s Most Precise Clocks Could Reveal Universe is Hologram The post Chart of the Week appeared first on W5.
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Visualizing Learning
There is an interesting round-up and comment discussion published at The Big Picture about models that visualize a hierarchy of intelligence. The images below also link through to their sources and...
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In a name
Jeff Ely, economics professor at Northwestern University and contributor to the Cheap Talk blog, recently wrote a great article about titles, or names. His examples focus on bank names, and how they...
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Dynamic Navigation
Infomous is a dynamic and intuitive navigation solution – perhaps soon to pop up on websites you visit. Web developers for content-rich sites have integrated word cloud and tablet-style flip...
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Where?
The U.S. Census Bureau Center for Economic Studies has long supported (for the past ~5 years) an online system for pulling area-based employment and residence data using a visual map-based selection...
View ArticleAround the World in a Post – A Link Roundup
As Marty mentioned in a previous post, the new Delicious design is a little wonky, and no longer pumps content to our blog and Twitter account. So here’s a roundup of articles I’ve stumbled across over...
View ArticleAround the World in a Post: A Link Roundup
Once again, in the absence of a functioning Delicious to WordPress feed, a number of articles we’ve found interesting over the last month: More on irrationality and decison-making: thoughts on Daniel...
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Infographics of the Week – LinkedIn Industry Trends
LinkedIn Industry Trends | Ritzholtz | Full Story The post Infographics of the Week – LinkedIn Industry Trends appeared first on W5.
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Winter Reading for Market Researchers
Every winter I get on a non-fiction reading kick. With the new(ish) year underway, now feels like a great time to think a bit about our industry and best practices, to catch up on methodologies and...
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SPOTLIGHT: GOING BEYOND BASIC BRAND/AD TRACKING
Establishing reliable benchmarks and tracking the health of a brand and the success of marketing initiatives over time is imperative, but tracking research need not be limited to monitoring awareness,...
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GET TO KNOW W5 – QUESTIONNAIRE
This monthly blog post highlights one W5er with a fun questionnaire that will provide a snapshot of who we are as a company and as individuals. Today we meet Andy Willard, a Partner focused on W5’s...
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PRECISION – STATISTICAL AND LINGUAL – IN QUANTITATIVE RESEARCH
In designing surveys, managing large data sets, and analyzing and reporting data, it is, of course, very important to be precise with how one manages numerical details (e.g., statistics, percentages,...
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ADDRESSING STRATEGIC NEEDS WITH FLEXIBILITY AND CREATIVITY
Marketing professionals, marketing research professionals, and strategic brand planners seek consumer insights to provide context, direction, and as, possible, vision for their teams’ efforts moving...
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EXTENDING BRAND EQUITY ANALYSIS TO INCLUDE CALL-TO-ACTION
Understanding Brand Equity requires insight on a variety of factors reflecting consumers’ relationship with a brand. Actionable Brand Equity research also explores consumers’ future intentions (e.g.,...
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MORE THAN JUST A GUT CHECK – THE VALUE OF CONCEPT TESTING
Concept Testing research provides insight on how a product, service, or a branding/advertising approach can cut through competitor offerings to best fit consumers’ needs and desires. A...
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ADDING A PREDICTIVE ELEMENT TO SURVEY RESEARCH
Bayesian analysis is a method of learning based in probability theory, in which a hypothesis is updated as more information becomes available. Bayesian analysis is compelling and powerful in modeling...
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HOW CAN SEGMENTATION BE USED TO IDENTIFY TARGET MARKETS FOR MY BRAND?
Segmentation provides great perspective into the diverse clusters of consumers in a target market. Once segments are defined, however, it is important to identify which provide value and promise for...
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BRAND EQUITY AND BUSINESS SUCCESS
How does Brand Equity Research inform strategies for business success? Assessments of Brand Health (i.e., awareness, familiarity, consideration) and Brand Perceptions (i.e., overall image, sentiments,...
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The Role of Segmentation in the Fight to End World Hunger
This year the W5 team is excited to present at The Quirk’s Event in Brooklyn, New York. As advocates of thought leadership, we look forward to sharing our expertise amongst other industry...
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